Texture Crush: Ushering in a New Era of Natural Haircare

Teneya Gholston, founder of Texture Crush

The natural hair movement is evolving, and Texture Crush, founded by former Creme of Nature executive Teneya Gholston, is leading the charge. Catering to modern naturalistas, Texture Crush embraces versatility, offering products for heat styling, protective looks, and more.

Launched on August 30, 2024, the brand’s affordable lineup includes a frizz-fighting shampoo, conditioner, leave-in, and smoothing serum, all designed to deliver flexibility without the fuss of traditional routines.

Focused on building a digital community, Gholston envisions bringing Texture Crush to retail shelves soon, offering even more access to those craving freedom in their haircare journey.

Read more at Beauty Independent here.