Bozoma Saint John Launches Eve by Boz: A New Era in Haircare

Bozoma Saint John, celebrated for her trailblazing career as Netflix’s former CMO and now a star of The Real Housewives of Beverly Hills, is making waves in the beauty world with the launch of Eve by Boz. This luxury haircare and wig line is specifically designed for Black women, combining innovation, high-quality materials, and a deep respect for textured hair.

Eve by Boz offers a range of premium wigs, extensions, and haircare products infused with African ingredients like baobab oil and shea butter. These ingredients not only nourish and protect hair but also honor Saint John’s African heritage, creating a powerful connection between her products and her roots.

Saint John’s decision to base Eve by Boz’s operations in Accra, Ghana, reflects her commitment to supporting the local economy while celebrating her cultural background. This strategic choice ties the brand’s mission to its origins, making it more than just a haircare line—it’s a celebration of identity and empowerment.

The launch of Eve by Boz comes at a pivotal time when conversations about representation in beauty are more important than ever. By focusing on the needs of Black women, Saint John is filling a gap in the luxury haircare market, offering products that are as effective as they are beautiful. Her brand challenges the industry to elevate its standards and recognize the value of creating for underserved communities.

Saint John’s foray into beauty is a testament to her ability to lead with both purpose and innovation. Eve by Boz is not just a product line; it’s a movement to redefine what luxury means in the context of textured hair. Her entrepreneurial journey serves as an inspiration for Black women looking to build their own legacies in industries that have historically overlooked them.