Shaina Rainford Built One of the Most Powerful Haircare Businesses in America Without Building a Fragile One
Shaina Rainford does not fit the beauty founder archetype the industry likes to reward.
She didn’t raise venture capital. She didn’t chase celebrity endorsements. She didn’t rush into national retail to validate the brand. And yet, in just over five years, she built Bask & Lather into a nine-figure business, largely on her own terms.
Jan 115 min read























